The initial feedback from the market research we are completing on cloud computing in emerging markets (to be published in a few weeks) shows some reluctance and apprehension towards private cloud, but a significantly higher interest in public clouds. Jim Murphy gave Dubai a 24 hour head start on the rest of the world by presenting the Cloud approach that Gartner launched to the rest of the world at their ITxpo event in Florida a day later. Prior to Jim’s presentation, I talked to the audience about how cloud can be especially beneficial for doing new things. Which means that fast growing markets, where a lot of new consumers are entering the market and new services are introduced daily, can benefit a lot more than markets where it is more about consolidation and making current services more efficient.
But back to the region… . The next day I was invited to present cloud computing at the Colleges of Higher Technology in Abu Dhabi. Abu Dhabi is the largest of the Emirates and the Colleges of Higher Technology are an important source of management talent for the region and work closely with many well-known and esteemed universities and research institutions around the world. I won’t mention the many world leaders and Nobel prize winners that taught or lectured there as I don’t want to imply I somehow would fit on that list, but it is clear the region takes higher technology education very seriously. And not just for men but also for women, our session actually took place at the Womens College, with a curriculum stimulating students to start their own companies and if needed be able to find work they can do from home. Abu Dhabi is currently planning a new state-of-the-art and very environmental friendly new campus (which is no small fact in a country where the average day temperature is above 40 degrees centigrade and where the need to save energy does not come from a lack of local natural resources.)
What is interesting is the region’s natural tendency to institute an ecosystem of service providers. The Colleges of Higher Technology provide central facilities to about 20 local colleges in addition to an international executive training program. We see the same in other types of infrastructure -- there is an organization providing IT services to many of the government agencies and companies, such as the local oil and energy companies. In an economy where investing the proceeds of current economic activities into growth and future economic activities is the model, the planning of central services and aggregate providers comes natural. Not that it feels anything like the old archetypes of planned economies with their 5-year plans we know from other regions. In fact one could argue that using a provider-consumer model seems almost designed to take advantage of the cloud model.
A little example of what I mean by central services. At some point I managed to lose my suitcase in the trunk of a local taxi. While my luggage was touring the beautiful city of Dubai by itself I started a quest to retrieve it. Turns out the various taxi companies in Dubai (there are about 5, recognizable by different color roofs) all use the same dispatching service, have a joint lost and found department (conveniently located at the airport) and the location of any taxi can be tracked throughout the whole state using a combination of GPS and satellite systems. The only glitch was the fact that a call center was involved (which was as useful and helpful here as call centers anywhere else in the world), but having found a way to circumvent that and talk directly to the central services (by using the personal phone of another taxi driver) I was able to rejoin with my suitcase before leaving later that night.
As my suitcase now has seen more of Dubai than me I guess I need to go back soon. Which is not unimaginable, given the potential the region seems to have for cloud … and despite the fact it only rains about once a year.
